Colors
Burnt orange is a uniquely identifiable color and one of UT’s strongest and most recognizable brand elements. For the Cockrell School of Engineering, that is no different, as burnt orange is the most prominent color in the school’s official brand palette.
Primary Colors
Use one of these primary colors first and foremost.
| Color | Digital | |
|---|---|---|
Burnt Orange | PMS: 159 CMYK: 0/65/100/9 | RGB: 191/87/0 HEX: #BF5700 |
Charcoal | PMS: 432 CMYK: 65/43/26/78 | RGB: 51/63/72 HEX: #333F48 |
White | PMS: White CMYK: 0/0/0/0 | RGB: 255/255/255 HEX: #FFFFFF |
Secondary Colors
The primary color palette is complemented by eight secondary colors. Using color in a thoughtful, consistent way reinforces the brand and fosters trust and recognition.
| Color | Digital | |
|---|---|---|
Tangerine | PMS: 2011 CMYK: 0/48/99/0 | RGB: 248/151/31 HEX: #F8971F |
Sunshine | PMS: 114U/116C CMYK: 0/14/100/0 | RGB: 255/214/0 HEX: #FFD600 |
Sage | PMS: 5665 CMYK: 16/2/14/4 | RGB: 188/200/189 HEX: #BCC5BD |
Pine | PMS: 554U/5615C CMYK: 73/23/80/27 | RGB: 87/117/101 HEX: #577565 |
Shade | PMS: 7543 CMYK: 24/9/8/22 | RGB: 156/173/183 HEX: #9CADB7 |
Bluebonnet | PMS: 7469 CMYK: 0100/13/10/38 | RGB: 0/95/196 HEX: #005F86 |
Limestone | PMS: 7527 CMYK: 3/4/11/5 | RGB: 214/210/196 HEX: #D6D2C4 |
Nickel | PMS: Warm Gray 6 CMYK: 11/14/18/32 | RGB: 162/155/150 HEX: #A29B96 |
Quick Tip: Limit Your Colors
When using the secondary palettes, limit the number and the overall use. We recommend trying to limit your palette to give it more impact. Here are a few recommended palettes that align closest to the Cockrell brand tone.
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